Alternative Recording Formats/ Marketing/ Merchandising

Posted by The Muckrakes , Tuesday, November 17, 2009 3:35 PM

The Muckrakes is thinking about putting out a recording in another format as well as CD and digital download. Basically, the band sees the music industry changing and evolving and wants to keep up-to-date with various products and find new ways to merchandise and advertise.

It can get expensive for a band to release new material in a different medium, but we'd do it IF it was worth it to our fan and friend base.

We know that there's a fondness for vinyl and even some "hipsters" even prefer cassette. A few months ago, Cheap Trick released their new recording on 8-Track and we have a few friends that have released their album on USB's as well as USB armbands. We've also seen CD's as well as USB's packaged in paintcans. And just the other day we came across an album offered on a "credit card" type of format.

What do you think? Is this just marketing hype with all the products that are offered to artist now-a-days or does it serve a purpose, such as something for music collectors as well as benefiting the band as a marketing / advertising tool?

Sound off and let us know.

1 Response to "Alternative Recording Formats/ Marketing/ Merchandising"

Scott757 Says:

I think having some kind of physical format with full album art is very important....whatever that format may be. Music is suppose to be timeless. So a physical copy can go into a collection and be passed onto future generations.

As for the preferred medium...I prefer CD's.

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